Brand Refresh
Lutheran Refugee Services
Rebuilding an existing branding system based on market research including logo treatment, typography, icons and color palette and image treatment. This is meant to be a subtle and effective refresh to an otherwise outdated brand identity.
Original Brand Treatment and Sketches
The original brand utilized a dynamic image driven design. The final re-brand of the Statue of Liberty fire was redrawn, centered, cropped and given a bolder color.
Final Brand Refresh
