Package Design
Yumtea Brand
Designing a series of tea boxes. The first goal was to develop a cohesive branding system and strategy and execute three flavors. The second goal was to find a way to create a branding block that would stand out in a very competitive tea aisle.
Software: Illustrator
The Process
Can you spot the Yumtea branding block? Here are posed photographs of Yumtea at a local grocery store. Part of the strategy was to market it as a fun drink to children and a healthy-habit-handrail to parents.
Sketches
Final Packaging
